REGION 5 MEMBER VALUE LEADERSHIP SUMMIT INPUT

 

  1. Why did you become a member?
    1. Discount on Training (Courses, Materials and Conferences)
    2. Reduced member rates for activities
    3. Networking with other quality professionals
    4. Networking for job placement
    5. Company wanted ASQ certification
    6. Company values professional membership
    7. Professional certification
    8. Source for literature and information
    9. To learn about the quality profession
    10. Practical education path
    11. Establish recognition
    12. To be certified as a quality person
    13. Requirement from employer
    14. Management driven proactive
    15. To connect with other quality members
    16. Company sponsored
    17. Education opportunities
    18. Membership benefits (discounts)
    19. Career advancement
    20. Put on résumé
    21. Training opportunities
    22. Socialization
    23. Access to forums/divisions

 

  1. Why do you renew your membership?
    1. Company pays annual dues
    2. Maintain certification
    3. Maintain membership
    4. Value membership
    5. Industry values membership
    6. Maintain quality awareness
    7. Company sponsored
    8. Education opportunities
    9. Membership benefits (discounts)
    10. Networking with other professionals
    11. Habit
    12. Career outlook

 

  1. Why do members volunteer?
    1. Arm twisted
    2. Want to help make meetings fun
    3. More networking
    4. Commitment to organization
    5. To gain leadership experience
    6. Opportunities
    7. Desire to assist others
    8. Learning from working with other members
    9. Obtain CEU’s
    10. Broaden Horizons
    11. Recognition with peers
    12. Recertification
    13. Persuaded by members
    14. Want to see the section improve
    15. Résumé
    16. Certification
    17. Keep the section going

 

  1. What are your value expectations from ASQ?
    1. Discounts on training and publications
    2. Networking
    3. Gain knowledge
    4. Continue technical education to stay current
    5. Develop as a quality professional
    6. Develop towards college level credibility
    7. Perspective of other quality professionals
    8. Contact with ASQ for information
    9. Certification may provide business advantage vs non-certification
    10. Maintain center of quality universe
    11. Maintain a credible library and current resources
    12. Follow through with perceived value already promised
    13. Training/education opps.
    14. Resource network of experts

 

  1. How can ASQ enhance member value now?
    1. Interaction between members
    2. Innovation
    3. Variety in meetings
    4. E-learning
    5. Equip members to solve problems
    6. Eliminate sales pitches
    7. Provide credible influence upon executive level to establish the value of ASQ members
    8. Educate locally—arrange local training
    9. Communicate more (improve) with members
    10. Get member feedback?
    11. Stagger meeting locations geographically
    12. Programs on tape or web for sections to use (similar to distance learning)
    13. Webinaires with depth (less breadth)
    14. Certification!

 

 

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 Letter from the President to the Member Leader Community

Subject—Member Leader Terminology and Another Step Forward in the Member Leader Community

 

As you have undoubtedly noticed, ASQ leaders have begun using “member leader” generally to refer to members who are elected or appointed to leadership roles in the Society’s member communities, boards, task forces, committees, teams and other entities.  

 

This is with intent.

 

In this, our 60th anniversary year, it is time to formally implement this term in the Society’s lexicon, and to deploy it for general use. It is time for us to do it, starting now.

 

Why change? We’re responding to the voice of the customer—the member leader. For some time you’ve said that “volunteer,” the term associations commonly apply to the work you do, the roles and responsibilities you hold, did not fit with what you actually did, who you actually are. Indeed, you do “volunteer,” in the sense that you are not financially compensated for your efforts. Yet, your role is entrusted with significantly more responsibility and accountability than what is associated with those who “volunteer.”   Indeed, you are members who lead.  Member Leaders.

 

In adopting this new term, ASQ recognizes your roles and responsibilities. ASQ members look up to you. They turn to you for information, communications, inspiration, guidance, knowledge, enthusiasm, direction and hope.

 

So I ask that you help us turn this corner and enhance the regard for your role. I ask you to refer to yourselves in this way, and to generally deploy the term “member leader” in communications and conversations. I ask that you communicate this change in terminology throughout the Society, through the many communications channels you manage. This communiqué will be offered for use in all written, electronic, Web and other channels and formats managed throughout the Society.

 

Please note that this new term does not alter titles or designations you may carry or in your membership designation (i.e., chair, treasurer, champion, Senior or Fellow, etc.). Also, we do not anticipate a need to alter any letterhead, Web site listings, brochures, etc. Again, the member leader term is simply to be used instead of the term “volunteer.”

 

And what better day to officially introduce “member leader” for general use than today, when we open the online doors to our new Member Leader Community of Practice (http://www.asq.org/members/leaders/overview.html). This community of practice launch is the first phase of a new ASQ electronic community that shall become the content base, the conversational corner, the multifunction town center for all ASQ member leaders. This is among the many short-term activities growing out of last fall’s Member Value Leadership Summit.

 

As of today, we’re taking the Member Leader Discussion Board, launched last year following the Summit and moderated by ASQ members Steve Prevette and Larry Smith, and building off of it into community. We’re starting small—with an initial focus on resources and content primarily for member leaders in ASQ sections, divisions, forums and networks. But we’ll grow ever larger and more resource-filled soon. And we’ll be transitioning some of what you currently find on the various components of SharePoint onto the new community of practice site. The focus is you, the Member Leader, what you need, want, and require, to be more satisfied, more successful, and to better serve and provide value to members. The Member Leader Community of Practice of today is just a foundation, with much more building to come.

 

Thank you. I look forward to your continued participation and feedback.

 

Sincerely,

ASQ President Signature

Jerry Mairani, ASQ President